Wednesday, 7 March 2012

Conclusion!
To conclude the acceptance that fashions now about the uniqueness of the individual I believe is now vital, In contrast to the years before, however it was ever changing due to significant society change. It's much more female dominant than it ever was before. Fashion changing throughtout the years because of this will always be an important display of womens culture and difference. 
1990's to present.. 
Lastly fashion in the 90's went beyond the punk rock scene adapting & trending to grunge. The adoption of tattoos, piercings & clothing brands. Casual appearance was accepted in t-shirts and jeans and trainers particularly in just the 90's. These fashion trends also followed, tight fit trousers, stirrup leggings, denim shirts, drain pipe jeans, oversized jumpers, converses, coloured tights, trench coats and many clothing brands such as gucci, armani, lacoste & many more. By the late 1990's 2000's R&B culture became popular allowing women to really expressive themselves in however way they feel fit even thongs was a very popular part of this statement expressive, trend. These views on fashion had carried forward to the present day we live in, society accepts women and there rights and even now fashions done a huge turn around in womens fashion being so simular to mens in the western world, Wearing now from doc martins to stiletos also from mini skirts to maxi dresses.
1980's..
the 1980's clothing and style became much more contriversal and publically bold and expressive. Bright red lipstick, black eye makeup, boldly dyed or streaked hair and ugly short haircuts. Shaved necks and spiked crowns, stiffened with gel and four earrings in one ear became a style cliche. Black leather skirts and black tights became an apparant work uniform for young women in the late 1980's. Generally bulky and shapeless look of clothing shows in a strong way women feeling that they may wear whatever they wish in these times such a contrast to the 1940's and 50's. They definatley cut away the concept of strong femininity and was indeed the conclusion of an alternative society.

The 1970's..
The Post modern label certainly fits, fashion seemed to be heading in the seventies that there were no rules. feminist women would wear whatever they liked. The social, political, feminist and economic problems were apparant during this decade alike the 1960's intensified during the 70's and 80's. Social peace was very much protested for, free of social strife. Living standards were also really rising since post war.
The way in which mass media and the culture generally depicted women was pushed more than before. Feminine beauty and slenderness was definatley a target here. Lesbians and gay men were very much more visable and supported by feminists in this decade. The goverment had also wanted to strongly support this trend. The lesbian and gay people made an important contribution to this culture scene.
As far as fashion goes..  Style in this decade were rather bright colours alongside some very unique patterns. I have witnessed all these kinds of styles incresingly coming back into the fashion scene since most people really seem to like the funny and laid back vibe of the 1970's. It was very much about how you feel in what you would be wearing. The 70s were all about peace and love. They wore platform shoes and bell bottom pants along with Tye dye shirts. All of these fashions are now considered popular 1970's vintage clothing. Which you can still see people wearing today.
There were three basic styles for skirts and dresses. They were micro,mini and maxi. The macro skirt was so short that it left little or nothing to the imagination while the mini was not much longer it generally feel a few inches above a woman's thighs. The maxi was floor length and usually very flowing.
The 1960's...
In the 1960's womens right were expressed intensly and fashion was very much mirroring alongside this.
Women simply could not 'hope to reach to the top'. Yet in the sense of a new equality. It very much symbolised in a mode of dress. They tend to some extent to dress alike- indeed their clothes, jeans, duffles, sweaters and gloves etc, appear to be readily & positively interchangeable.
In the 60's unease intensified. The contriceptive pill, marketed in 1963, was credited with causing a revolution in sexual behaviour. Young couples were now marrying younger, more children were being apart of so-called problem families and contriception was slowly being accpetable and also Female virginity became less of an issue.
The fashions of the 60's were seen as directly reflecting the arrival of the pill and the so called permissive society. But like so much else, sixties chic had its roots in the sixties and among other things.
Gradually a whole new youthful way of looking & moving was happening. Models began to do rather unladylike poses in the media, open legged poses, skipping, running, lying down, in later sixties it exaggerated, decasdent and even anorexic ways were appearing. Back then they created a subjective feel to liberation.
Forget the matching accessories, clothes did not have to be even well made any more. They were 'thrown together' to be worn for a few months. Colours were brighter, more daring and miniskirts (as of 1965) and trousers were showing much more of the female leg than they ever had done so before. Women wore big floppy hats, skinny ribbed sweaters, key-hole dresses, wide hipster belts.. white lipsticked lips, thick black eyeliner, hair cut at alarming angles and ankle length white boots.
Twiggy (in the image above) - was a very popular icon of the 60's. she was the face of the decade, she weighed a small six and half stone & was 16 years old. By this time fashion was very much geared towards the youth of society. Even the queen had to raise her hemline!..
However by 1967 the influence of the underground- the hippie counter, culture- was being widely felt. In 1967 skirts were so short that bottoms were almost visable but ever so soon tey reached the floor again and so did very wide trousers that almost could be mistaken for skirts. These were labelled the hippie fashions, taken up by rock singers, Julie driscoll and the beatles.. this was then the beginning of the 1970's!..
The 1950's..
Britain now was becoming a different kind of society, a consumer society. Viewing now in fashion, bravery and contriversy. 50's to now show, the modern, the new and the contrast is always made that it played an important role in lead to the rebelliousness of the 60's. social change and individuality in the 50's show the beginning of rock and roll, effecting fashion dramatically. Clothes played a centeral role, for these were the decades when fashion came to the fore. For the first time, fashion for all became a reality.
There was a touch me not remoteness in many of the fashion images from the 50's. It proves to me that the fifties wasno doubt a previous expression and beginning to the attitude of what fashion and what social change  occurred in the sixties. The makeup became heavier and the youth would wear such feminine formal wear to look almost in their thirties. Skirts were still calve length however pencil slim. Being this shape all styles would be so hard to feel comfotable. It was just to flatter shape and appeal to men of the time, as this was how women were ment to be visualised. Showing these times through the fashion concious, with dress, makeup and hair. The 50's repeatidly had the image of the perfect domesticated women. For example the pin up girls character within art and media.  (girl holding the broom in the image) Many still had the opinion that women 'ought' to stay at home, although relaity was many more women had a work place as womens rights were arising.
1940's - 1950's
Here is a image of four ladys showing the fashion of this era, the utility scheme, war time chic.
The 1940's I feel is where it all began. The war ended in 1945 and in britain the first majourity labour goverment was elected on a programme of a radicial reform. Planning with everything became vital and even extended to the clothes.
Life in britain had to go on at the same time, sharing a sense of struggle in society.
Once the blitz began, women had little time to be fashionable. An air raid would sound at any time, whilst you were shopping? in the bath?. There was no time to waste in dressing up, there was little to dress up in. Survival was the piority. Pearl Binder, the author Lou Taylor's mother comments that 'no one was sluttish, or depressed' but the energy expended on keeping all going at all costs, in the shelters, in the forces and in the factories. This left extremely little time for any leisure pursuits of any kind. Most women felt them not bother but many men still went on to have to feel they had to look smart relying on their dressmaker, (their wifes). The british were spending 20 percent less on food, 43 percent less on household goods and 38 percent less on clothes.
Many women with children worked. Mostly middle class women, undertook voluntary war work. The myth has grown up that this was a time of emancipation for women, when collective provision of meals and childcare in particular- diminished the domestic burden, while women gained social and economic independance as war workers or even more excitingly, in the armed forces. The goverment could never really decide whether it thought that mothers should have themselves in work throughout the war, however many women had a very strong input in all male role jobs the pay was never equal to theirs.
The military uniform strongly influenced the fashions of the war time, the simple strong style of the 1930's style coats & skirts create that very classic suit style of the era. The narrowish skirt, tailored fitted jacket had a much tighter waste than would be usual today. Hats also became very military style.
As in the first world war many women became familiar to dressing in trousers and dungerees at work. However Theodora Fitzgibbon, who had been a model in the late 30's believed that it was still far from the norm that women wear trousers.
Utility scheme also became apparant, this was basic designed clothing and restrictions. The scheme headlined that they cut out luxury and defeat the profiteer. - womens approach to this scheme as a feminist view point, that its a good way that women of entirely different classes will all look the same and suitable to all lifestyles and incomes.
There was also the make do and mend campaign- personified, 'mrs sew and sew' aimed at all social levels however just women! aiming at benefitting from the dissapearance of so many daily items. a flyer titled, 'the housewifes guide to making and mending- showing the ever persistant rule that a working mans wife is to be very domesticated.
Futhermore womens fashions and rights post war still had very much restriction. It was the house wife who really felt the shortages even though family allowances was now put in place and womens domestic labour was finally recognised as hard work, there was still the very traditional rule that a womens place was home.
Womens rights started to become a bit more apparant following on from this, there was a club formed labelled a little below the knee club. Protests appeared a little useless however, as there was a strong view on how the youthful figure had to look. Padded shoulders was also forcing there way into fashion trends. next page....